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Here's a quote from Twitter 101 A Special Guide for Business Facebook Ad IQ Academy Review that captures why you may want to look at Twitter for your business even if you aren't all that interested in it personally
"Twitter is a communications platform that helps businesses and their customers do a number of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company or anyone else that you've had a great--or disappointing--experience with their business, offer product ideas, and learn about great offers."
Customer feedback and real-time market research. What you hear in a focus group is helpful, but observing and being a part of what is really happening is even better. And on Twitter, you get unvarnished reactions and feedback on things that customers may not have even bothered to tell you in a survey. In addition, you can easily see what other companies in your field are doing. What sort of content are they putting out on their tweets What kinds of offers, coupons, and announcements are they using Twitter to disseminate How are they responding to their customers
The opportunity for an informal, conversational communication tool with the chance to build a relationship over time. There is low commitment on the part of those following you. They don't feel caught up in a marketing mechanism; they just add you and your business to their list of people they are following. Offer good information and they will stick with you.